What is SEO?
Search Engine Optimisation (SEO) encompasses the techniques used to improve a website’s visibility on search engines (like Google and Bing). SEO makes your site more visible to internet users which leads to more traffic and increased revenue for your business.
Search engines utilise complex algorithms to determine which websites should appear in the search results when different keywords are searched for. To ensure that your website appears at the top of these search results, it is important to optimise your website for the hundreds of factors search engines use to determine which site ranks where.
While other digital channels require paying for traffic, SEO represents a more cost-effective investment to achieve your business goals. In addition to this, optimising a site for SEO benefits all channels as search engines choose to rank sites best that contain high quality content and provide a good user experience which will improve the website for visitors from all channels.
Our approach to SEO
At Edit, our approach to SEO is not just to understand how search engines works now, but to anticipate the direction Google and other search engines are moving in. By doing this, we are able to adapt our strategies to both the current and future search engine landscape to ensure that your website will continue to perform well as search engines evolve.
We take a holistic approach to our SEO strategy ensuring that it not only works in conjunction with other channels, but that it enhances other channels too. This helps our strategies to work alongside and contribute to your broader digital goals.
If you choose to work with us, you will have a dedicated SEO strategist who will determine the best strategy to improve your site’s visibility. This strategy will be based upon their expert knowledge and the specific needs of your site. We also have a wide range of specialists who support the SEO strategist with their expertise on content, link building, data, UX and everything else you might need for your SEO.
Why use Edit for SEO?
- Over 15 years of experience.
- Broad range of specialisms for any aspect of SEO including; technical, local, international, content, PR link building, UX, mobile, Amazon, site migrations and more.
- An array of in-house and 3rd party tools that streamline and enhance the work we produce.
- A proven track record of providing growth to clients.
- Worked with clients in a wide range of industries.
- Experience working with large international corporations as well as smaller local business and everything else in between.
- Run our own search conference (Search Leeds), which just so happens to be the largest Search conference in the north of England.
Every month we train some of the most skilled SEO specialists we’ve met and individuals and teams who don’t do search marketing day-to-day. We make our experts accessible to your whole organisation, bringing new hires up to speed with shadowing and one-to-ones, helping you make the case for change with the wider business, and introducing technical teams to advanced concepts.
Edit (formerly Branded3) has delivered BrightonSEO’s Advanced Link Building Training every year since 2012, sharing strategies and tactics with 200+ digital marketers, both in-house and agency. 17 of us have shared expertise at hundreds of industry events – including our own SearchLeeds conference – and the same engaging speakers work to upskill brands and their teams.