TV allows you to hit 98% of the population in a month and accounts for 40% of the average person’s daily media consumption. Quite simply, no other advertising can build scale as quickly or effectively. At Edit, we are passionate advocates of the power of TV to transform your business.
Whether the campaign objective is to build awareness or drive response, TV can do both. The evolution of programmatic TV and platforms such as Sky AdSmart and broadcaster VOD (things like All4 and ITV Player) means there are now also more sophisticated and intelligent ways to target your customers, making it a fantastic channel for brand engagement and direct response.
Our approach to TV planning
There is no one-size-fits-all media plan that will work for every business. We work with you to ensure your TV campaign is measured properly determining the real ROI and creating a business case for growth.
Our approach focuses on data and technology and is built around three pillars: insight, accountability and agility.
We make use of all insight and data available to inform the most effective strategy.
We use a range of tools and data points to understand the directly attributable effect of TV along with the overall uplift TV has on your other media, in order to make your TV spend as accountable as possible.
We are constantly monitoring your TV performance and react quickly to trends in order to maximise the effectiveness of your campaign.
Our lead times are shorter than the traditional TV model, meaning that we can test and learn more quickly in order to drive accelerated growth for your business.