What is Partially Addressed Mail?
Partially Addressed (PAM) is an advertising mail product that identifies customers using sophisticated targeting options without the use of personalized data – 165 times more targeted than a door drop.
By targeting households using geo-demographics at postcode level, and using over 400 different attitudinal signifiers, PAM allows us to engage specific customer clusters in a totally compliant way, capturing attention with relevant messages addressed to ‘dear thrill seeker’, ‘holiday lover’, or ‘savvy investor’ for example.
In a post-GDPR landscape where many brands are reluctant to use any form of mail, PAM has driven incredible results at incredible speed; up to a 403% increase in response rates and a time to positive ROI of as little as 4 weeks.
Not only is PAM engaging, it’s efficient. Current customers can be discounted, meaning your marketing budget is laser-focused on acquiring new customers. It’s also painless – we handle the process, from creating the brief to the final drop through the letterbox.
Interested in finding out how PAM can grow your business?
Contact our resident expert, Media Director Ben Briggs: [email protected].