Transformational CRM

We combine data, technology, strategy, and communications to deliver meaningful customer experiences designed to increase value at every stage of the customer lifecycle.

What is transformational CRM?

Our CRM (customer relationship management) work delivers worthwhile customer experiences, revenue growth, and data-driven innovation for some of the world’s largest brands. They trust us to do the alchemy that turns data, their most valuable asset, into revenue.

What sets our offering apart is how we transform the relationship between parties involved in your CRM. Be it your brand and consumers, your data and technology available, or the teams and experts working to bring it all together.

We’ll work with you to reimagine CRM, data, and marketing technology strategy and align teams behind the decisions that will deliver the most benefits. That means ensuring systems, processes, and people are working together to improve marketing capability and effectiveness.

Impact over input.

This transformational approach to client and team relationships will evolve your CRM.

Why Edit for CRM?

Our Editors have more than 25 years’ experience in working with clients to drive value from technology and improve the capability of their customer data and marketing. Edit’s deep technical foundations teamed with our communications planning, and some of the strongest customer data management capabilities in the UK, deliver incredible results for our clients.

Here are a few examples:

  • We work with Shell across 19 global markets to transform relationships with fuel card users.
  • Our team provide CRM activity for over 280 restaurants in the Ask & Zizzi estate within the Azzurri group, delivering covers equating to £300k in revenue for every campaign we deliver.
  • Our infinity platform powers all UK communications for a premium automotive brand, and our predictive models have driven over £10m in incremental profit.

Our case studies

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Creating a single customer view to increase sales by 131%

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Interested in speaking to us? Get in touch!