CRM Strategy

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Our approach to CRM strategy

Edit delivers seamless customer journeys, interactions, and personalisation thanks to our excellent planning function. Using real data, we use sophisticated decision-making and analytics to ensure we lay out how to reach customers on the right channel, at the right time. It’s all to deliver what clients like you want: better sales, award-winning campaigns, and dream customer experiences.

We’ve risen to every new challenge that has come with the evolution of customer relationship management (CRM) services, all the while staying true to the original promise of CRM: to keep the customer truly at the centre.

Our CRM services

CRM campaign planning

We combine the maths and the magic of data science and creative to make highly personalised customer relationship strategies.

Insight and analytics

We analyse customer behaviours, previous campaigns, and the market to uncover rounded, actionable insight.

Creative

We combine creative design with compelling copy to inspire your customers.

CRM technology

We integrate with your systems or provide new solutions to meet your objectives.

CRM delivery and execution

Our agile teams work within Edit or alongside your teams to deliver excellent and efficient campaign management.

Interested in speaking to us? Get in touch!

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Looking for another service?

CRM campaigns

After CRM strategy comes execution. We can take care of your CRM from end to end, conception to action, or we can work with you and your teams to complete a campaign you already have in mind.

Marketing technology

Whether auditing your martech stack or building you something entirely new, we'll look to get you more ROI out of your marketing technology decisions.