CRM strategy

Our approach to CRM strategy

Edit delivers seamless customer journeys, interactions, and personalisation thanks to our excellent planning function. Using real data, we use sophisticated decision-making and analytics to ensure we lay out how to reach customers on the right channel, at the right time. It’s all to deliver what clients like you want: better sales, award-winning campaigns, and dream customer experiences.

We’ve risen to every new challenge that has come with the evolution of customer relationship management (CRM) services, all the while staying true to the original promise of CRM: to keep the customer truly at the centre.

Our case studies

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Northern

Using customer data, we mapped customer journeys and delivered dynamic content templates to ensure outstanding communications.

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Cosmos

Backed by robust consumer data, we used automated CRM activity alongside SEO, PPC, and display campaigns to better coordinate Cosmos’s marketing activities.

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Looking for another service?

CRM campaigns

After CRM strategy comes execution. We can take care of your CRM from end to end, conception to action, or we can work with you and your teams to complete a campaign you already have in mind.

Marketing technology

Whether auditing your martech stack or building you something entirely new, we'll look to get you more ROI out of your marketing technology decisions.