Harnessing IBM automation to reduce data latency from 10 days to just 1 day.
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Integrated loyalty scheme to increase engagement with a younger audience.
Creating a single customer view to increase sales by 131%
134 backlinks to the money.co.uk site on publications such as The Daily Mail, The Metro, Business Insider, and The Entrepreneur
Real time breakdown solution saving an estimated 7000 days of vehicle downtime per year.
Using data science to create the perfect marketing mix which increased enquiries by over 50%
Avalon's cost per enquiry was sailing out of sight from their target ROI
Using marketing personalisation to drive an uplift in bookings by 23%
169 pieces of coverage on nearly every national publication and Staveley Head saw a 147% increase of traffic index in the Taxi market
Award winning propensity modelling campaign, saving over £800,000 in the first year.
Driving significant traffic through targeted content and PR activity
Using PPC to drive a 121% increase in conversions and a 68% uplift in transactions
Generating 33 links/coverage and 178 conversions through ‘Driving Emotions’
National coverage for the I conquered campaign
Using newsjacking to build expertise, authority and trust with 56 links acquired and coverage in 23 publications
Aligning content management and SEO to drive 300% improvement in revenue and 46% increase in visibility
