Leveraging customer data for more effective marketing
Cleansing and auditing services
Google Analytics, Tag Manager, attribution modelling, data visualisation
Conversion rate optimisation strategy and consultancy
TV, Audio, Out of home
DM, Door Drop, Inserts, PAM, Press
Comprehensive data sources ensure complete market coverage
Customer insight, segmentation and planning
Customer acquisition and retention campaigns
Marketing automation and innovation
Strategy and implementation
A price and time-sensitive media planning campaign for the UK Solidarity Fund to help it reach its £2.1 million total.
We used social data to drive customer understanding and increase loyalty, leading to us beating forecast by 142%.
Delivering 'More' loyalty with a smart customer relationship management (CRM) strategy.
Helping the BHF get more from marketing technology
$890K yearly attributable revenue from our CRM campaigns
5m yearly communications to customers and prospects, with an average 43% open rate and 26% CTR
Achieving an impressive 1.20 ROI with partially addressed mail
Creating a single customer view to increase sales by 131%
Customer-centric digital transformation for a retail giant
Harnessing IBM automation to reduce data latency from 10 days to just 1 day.
Real time breakdown solution saving an estimated 7000 days of vehicle downtime per year.
Award winning propensity modelling campaign, saving over £800,000 in the first year.
169 pieces of coverage on nearly every national publication and Staveley Head saw a 147% increase of traffic index in the Taxi market
Integrated loyalty scheme to increase engagement with a younger audience.
Using data science to create the perfect marketing mix which increased enquiries by over 50%
Responsive TV to drive brochure requests up by 132% YoY
