The challenge

Avalon are a luxury river cruise line, targeting an older, affluent audience.
When Avalon came to us their cost per enquiry was so high we knew they wouldn't be achieving their targeted ROI.  With Edit's proven track record we knew we could help improve this for them.

Our solution

We immediately reduced their national press costs through strategic planning and buying which reduced their cost per enquiry.
Our expert knowledge allowed us to select titles with a natural correlation to the Avalon demographic, resulting in acquiring loyal and lifetime customers.

The outcome

Avalon was convinced travel was the correct section of the paper to use due to the editorial environment.  However when we employed our planning strategy and with smarter buying the average number of enquiries per ad increased by 123% and the cost per enquiry reduced by 73%.