Jaguar Land Rover

“Broad data selection across customer and prospecting segments wasn’t working for us and a more nuanced approach was needed to communicate key benefits around new product releases.  Edit was tasked to develop the SAP system integration that would maximise the company’s use of data, creating the premium, always-on CRM experience its customers expected.  Doing so they turned 20 existing data systems into ‘one version of the truth’, shaping our data into a single customer view making understanding and engaging customers easier to implement.”