The Client
Morrisons is one of the UK’s largest supermarket chains, boasting over 500 stores and a home delivery service. Over 110,000 Morrisons staff support and serve the 11 million people who visit a store every week.
Morrisons
Delivering 'More' loyalty with a smart customer relationship management (CRM) strategy.
Our challenge
Although Morrisons had decided to rebrand and revamp its More loyalty scheme, it needed a partner to help deliver it at scale.
How we solved it
Edit designed and executed a new customer relationship management (CRM) strategy that saw customers reminded of the value of More with a suite of fully integrated CRM communications, touching all stages of the customer lifecycle.
The results
0%
Sales linked to the new More card were 8% higher than target.
0%
Increase in active card holders.
0%