Pizza Hut

The Client

Pizza Hut is an American restaurant chain and international franchise founded in 1958.

As of 2018 Pizza Hut has 16,796 restaurants worldwide making it the world’s largest pizza chain in terms of locations.

The Challenge

Pizza Hut wanted to start identifying their customers so they could deliver a personalised experience to increase engagement.

The Strategy

We created an app and implemented a loyalty scheme, connecting customer’s orders and food preferences. Not only did this boost re-visitation, the geo-located app decreased transactional barriers, increasing table bookings.

The results

Increase in customer reach of a younger audience demographic. Increased repeat purchase and loyalty. Deeper knowledge of customers, enabling a more personalised experience.

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Increased engagement

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