Pizza Hut

The Client

Pizza Hut is an American restaurant chain and international franchise founded in 1958.

As of 2018 Pizza Hut has 16,796 restaurants worldwide making it the world’s largest pizza chain in terms of locations.

The Challenge

Pizza Hut wanted to start identifying their customers so they could deliver a personalised experience to increase engagement.

The Strategy

We created an app and implemented a loyalty scheme, connecting customer’s orders and food preferences. Not only did this boost re-visitation, the geo-located app decreased transactional barriers, increasing table bookings.

The results

Increase in customer reach of a younger audience demographic. Increased repeat purchase and loyalty. Deeper knowledge of customers, enabling a more personalised experience.


Increased engagement


+44 (0) 1225 480 480

20 Manvers Street




+44 (0) 113 260 4010

2nd floor, 2180 Century Way,

Thorpe Park,

Leeds, LS15 8ZB.


+44 (0) 113 260 4010

5th Floor, Cordy House,

91 Curtain Road

London, EC2A 3BS

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