Pizza Hut wanted to start identifying their customers so they could learn more about them and deliver a personalised experience which would increase engagement.
We developed an app and implemented a loyalty scheme, connecting customer’s orders and food preferences. Not only did this boost re-visitation, the geo-located app decreased transactional barriers, increasing table bookings.
Increase in the customer reach of the younger audience demographic.
Increased repeat purchase and loyalty.
Deeper knowledge of customers, meaning the ability to deliver a more personalised experience, which in turn increased engagement by 2%.