Tesco Bank

IBM automation to determine next best action

The Client

Tesco Bank is a British retail bank which formed in 1997, and which has been wholly owned by Tesco plc since 2008.

Delayed by data.

Tesco Bank’s Data and Insight Team support the company’s marketing activity but were hampered by a data latency of up to 10 days, meaning they could not react quickly, produce actionable insight or trigger daily campaigns.

Data powered decisions

Using our inhouse customer data platform we built a robust, low-latency single view of customer activity. We also harnessed the power of IBM marketing automation platform to automate “next best action” decisioning to increase the relevancy and frequency of customer communications without worrying about contact fatigue and conflicting marketing messages

The results

Data latency was reduced from 10 days to 1 day, enabling Tesco Bank to dramatically improve the volume, increase the timeliness of its campaigns.

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days reduction in latency

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