The challenge

Generating growth and driving cinematic revenue through PPC, whilst being mindful of organic traffic, making SEO and PPC work in harmony for optimal return.

Our solution

We restructured Vue’s PPC activity.  Within two days post-migration onto our new structured accounts, we achieved an uplift of 336% in the call to action, a 121% increase in conversions and an 84% reduction in cost per acquisition.
We switched Brand PPC on for 17 days, which created a 16% uplift in pure organic visits and a 68% uplift in transactions.

The outcome

121% increase in conversions.