PR posts

Bringing link bait back for 2019… well kind of

Link bait is a phrase that those who are new to SEO have probably never used or even heard before. After hitting its peak popularity in December 2008, the phrase has slowly been dying out – but is there still something to be said for link bait? Google trends data –...

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Alternative data sources to be used in PR campaigns

It's becoming more and more apparent that journalists no longer want “fluffy” survey stories from PRs, they want campaigns that come with stone cold facts. It can be quite daunting to think about where you can get these official figures, yet there is an abundance of...

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