Over the years we’ve seen brands land themselves in trouble, which has triggered controversy across social platforms and attracted negative media coverage at the brand’s expense. If you work in PR, you’re at the centre of company communications and responsible for...
PR posts
Bringing link bait back for 2019… well kind of
Link bait is a phrase that those who are new to SEO have probably never used or even heard before. After hitting its peak popularity in December 2008, the phrase has slowly been dying out – but is there still something to be said for link bait? Google trends data –...
Branded3 and Edit merge to create 265-strong multi-service marketing agency
Branded3 has merged under the brand of fellow St Ives Group marketing agency Edit to form a single, 265-strong marketing agency based across Bath, Leeds and London. Branded3 won Best Large SEO Agency and Best Content Marketing Campaign at last year’s UK Search Awards...
Alternative data sources to be used in PR campaigns
It's becoming more and more apparent that journalists no longer want “fluffy” survey stories from PRs, they want campaigns that come with stone cold facts. It can be quite daunting to think about where you can get these official figures, yet there is an abundance of...