Signal: Digitally connected direct mail delivering outstanding ROI
Can direct mail offer the immediacy that your time-poor customers need?
It can now. Introducing Signal, a premium mail pack that empowers your targets to register their interest in your products, at their convenience. On the surface, it looks simple. A Signal pack arrives through your precisely targeted customers’ doors, introducing them to your product. Yet this is no ordinary direct mail. It pioneers an easy way for your audience to make contact with your brand.
Why is Signal effective, and how does it work?
With an action as simple as the touch of a button, or the turn of a dial, our radio transmitting technology sends a signal to your marketing platform of choice that your target wants to take the next step to making a sale. That could be something like booking a test drive, arranging a visit to a property, or scheduling a call with a member of your sales team.
Our Intelligent Data team interpret your customer data and work with you to select the optimum targets for outreach. This ensures you get the best possible return from the campaign.
With a direct connection to your chosen marketing platform, it couldn’t be easier to react to a customer’s signal of intent. And they’re empowered to get in touch more conveniently than ever.
It’s easy
No need for customers to go to the effort of calling you. They just need to push a button, turn a dial, or take another small action to show their interest.
It’s personal
You’re directing Signal at specific customers. It’s an opportunity to show them how important they are to you with a highly personalised response.
It’s premium
Combining evocative creative with innovative technology, your customers see a side to direct mail that immerses them in your brand immediately.
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Proven Success
Jaguar Land Rover
Edit has delivered best-in-class CRM for one of the world’s most loved premium automotive brands Using our bespoke ‘Infinity platform’ we generated hyper-personalised,...
RAC
The Client The RAC is a British automotive services company, their principal services are roadside assistance and general insurance. The Challenge RAC fleet management...
Tesco Bank
The Client With headquarters in Edinburgh, Tesco bank was initially formed as part of a 50:50 venture between The Royal Bank of Scotland and Tesco but has been wholly...