Data Management

with Pura

Data management helps you organise and store customer data in a secure, efficient, and cost-effective way.

What is data management?

Everyone should be happy exchanging their data with companies they trust. By managing their customer data ethically, and efficiently, companies can unlock the full potential of customer data.  

Having the right customer data management strategy in place is more important than ever as marketing strategies shift away from reliance on 3rd-party customer data.  

1st -party data marketing success relies on having the most accurate and up-to-date information to segment and target customers appropriately, improve business efficiency, and drive a higher return on investment via minimising wastage and delivering more accurate campaigns.  

PURA – Edit’s in-house data management solution

Is your brand experiencing lost time and earnings from returned Direct Mail or inaccurate customer records? 

By using Pura to cleanse your data, Edit can ensure that waste is minimised to increase your ROI.

Do you find that the data being captured into your CRM platform is inaccurate and costing your business with lost leads? 

By implementing data validation at point of capture, Edit can ensure that postal addresses, email addresses or telephone numbers are valid and actionable.

Are you struggling to keep your customer records up to date when they move home to be compliant with FSA regulations? 

Using Pura means your data will be accurate and in line with regulations, it can track homemover data and ensure accurate locations of savings held. 


Pura Managed

What is it?
The managed solution leverages Pura’s data processing power alongside the expertise of our data specialists.

Who is it for?
Pura Managed offers access to our dedicated data management team to build bespoke, complex processes where required.

What are the benefits?

  • Scalable tech solutions
  • Bespoke builds to suit your requirements.
  • Account managed structure to offer consistent service levels.

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Pura API

What is it?
This solution exposes our full data cleanse suite to our clients via an API, offering a near real-time data cleanse.

Who is it for?
The enhanced Edit API service has been developed for the more technical users that need to build data cleansing into an existing customer management platform.

What are the benefits?

  • Exposes the full data processing capability.
  • Provides synchronous/asynchronous response.
  • Account managed structure to offer consistent service levels.

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Pura Online

What is it?
Edit’s online data cleanse service was created to offer a self-serve solution for data cleanse.

Who is it for?
Created for users that need a quick and easy data cleanse. Perfect for the data-savvy marketer who knows what they want to do and when they want to do it.

What are the benefits?

  • 24/7 availability.
  • User-friendly, intuitive interface.
  • Fast turnaround on data sets.
  • Competitive pricing.

ISO certification 

Rest assured your data is in safe hands. Edit is proud to have held ISO 27001:2013 and Cyber Essentials certifications for years. All our Pura solutions are hosted within this mature framework and all data is processed within the Edit infrastructure. 

GDPR compliance 

Pura Online helps you be fully compliant with the fourth principle of the UK’s Data Protection Act 2018 (DPA) that states you must keep your data accurate and up to date. Although that’s been law since the mid ‘90s, GDPR has brought this into sharp focus and good data management will help you be compliant. 

Trusted by big brands 

Edit works with data for big, international brands day in, day out. We’re routinely trusted to build robust solutions that are hosted securely and managed by our highly skilled and knowledgeable teams. Pura Online is a part of this heritage. 

Simple and quick payment 

You submit, assess, and pay for your data processing all via the simple Pura Online portal. After your customer details have been cleansed you have the choice of settling the bill via Worldpay using either a Visa, Mastercard, or JCB card. 

Why use Edit for your data cleanse needs?


Our data set includes over 500 million verified records, including credit risks, home moves, and deceased. This data is sourced from a number of reputable providers including Royal Mail, Experian, Equifax, and The Ark.


We cross reference all of our records against multiple data feeds, ensuring that our data is validated by independent sources at all points.


Our suppression products are updated regularly. The minimum cycle is monthly and the maximum is daily, ensuring data cleanse is as effective as possible.


No single product has complete coverage. By using multiple products that utilise different sources, we’re able to catch a significant percentage of moves and deaths.


We use a variety of products that gather their data from different sources, giving us great coverage. Under suppression is ineffective and over suppression can be damaging. By blending a variety of verified products into our suite, we’re confident that we strike the delicate balance required.


Edit is an ISO certified agency for information security. All data is embedded within our Pura platforms and processed within our secure environment.


Get in touch today

Interested in speaking to us? We’d love to hear from you!

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