Our approach to CRM
The modern day connected customer experience takes many forms, but the same fundamentals apply regardless of message or medium.
Successful brands build advocacy amongst their audience by delivering timely, relevant communications which recognise the needs of an individual and how they wish to be communicated with at any given time.
Whilst this may appear simple, our two decades of delivering CRM programmes have shown us that internal marketing teams often become entrenched in set ways of working, delivering customer marketing campaigns becomes formulaic, and results diminish.
Why Edit for CRM?
Edit’s customer relationship marketing services have been specifically designed to address the challenges faced by marketing teams today.
Unlike other CRM agencies, our purpose is not simply to design creative and push-out campaigns, but to get to the very fundamentals of what a successful CRM programme should look like.
How do we do it? By stripping everything back to your core objectives and taking a data-driven, consultative approach – something we like to call Transformational CRM.
Through this we create CRM strategies that build a stronger relationship between your brand and your customers.
So, whether you are looking to decrease churn, increase lifetime customer value, introduce a new product, or become less reliant on discount codes to drive purchases, our dedicated strategists, customer journey planners and campaign delivery teams will develop a bespoke solution designed for your needs.
Our ultimate objective is always to continually optimise customer connections, by utilising your 1st-party data in a manner which is ethical, compliant and works for your brand.
Transformational CRM solutions to suit your business challenges
Edit’s data–focused, privacy-first CRM strategy offering puts the customer front-and–centre.
At Edit we run CRM programmes for some of the world’s most recognised brands and non-profits, and each week we send out 1000s of pieces of individual communication and reviewed, tested, and measured in-house.
What we have done for others
Edit has delivered best-in-class CRM for one of the world’s most loved premium automotive brands Using our bespoke ‘Infinity platform’ we generated hyper-personalised,...
The Client The RAC is a British automotive services company, their principal services are roadside assistance and general insurance. The Challenge RAC fleet management...
The Client With headquarters in Edinburgh, Tesco bank was initially formed as part of a 50:50 venture between The Royal Bank of Scotland and Tesco but has been wholly...
What we can do for you
Data is at the heart of everything we do, bringing together data science and analytics to turn your data into powerful insights that deliver real, measurable business value.
Your needs are our needs - which is why we take an audience-first approach, getting to know your customers and what makes them tick so we can create bespoke CRM strategies.