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Edit begins fresh Dynamics 365 Marketing journey with Microsoft

Edit has joined Microsoft as an official agency launch partner for the new Customer Journey Orchestration (CJO) capabilities, which are…

Connected Acquisition

QR Codes Are Here to Stay: Build Direct Connections with Your Customers

By Ben Briggs

Ben Briggs, Edit’s Media Director, discusses the increase in adoption of the QR code, and the impact of their potential…

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Transformational CRM

The Loss of Third-Party Data, and the Customer Experience

By Joshua Hull

Josh Hull - Edit's Strategic Consulting Director, addresses the impending end of third-party data and explores your options on data-led marketing, in…

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Intelligent Data

Making an impact: Using attribution modelling to increase ROI for Tesco Bank

By Marc Dallimore

Marc Dallimore, Edit's Director of Data Science, explains the role attribution modelling can play in improving marketing campaign performance. How…

Power BI – June 2021 Release Updates

By Robert Palmer

Rob Palmer, Edit’s Head of BI, discusses new features of Power BI that have been recently released, how preview features…

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Data Fundamentals – Edit’s Programme to Understanding What Data Can Do for Our Clients

By Polly Waines

Polly Waines, Edit's Lead Strategist, explains our Data Fundamentals programme and what impact it has for everyone here at Edit…

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Edit under the hood: Strategic Consulting Director, Sanjay Chouhan

By Nic Ryan

Tell us a bit about your role at Edit. I am part of the Strategic Consulting Team who help to transform client’s challenges into…

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Protecting Paws: Revisiting offline marketing to increase donors for the RSPCA

By Sarah Burns

The Client The RSPCA is the largest animal welfare charity in the UK, specialising in animal rescue and furthering the…

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The Modern Role of a Data Scientist

By Brian Birkhead

Brian G Birkhead Brian is a former Statistics and Maths academic at Warwick University and UCL. He is an award-winning…

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How can data science solve your marketing challenges?

By Marc Dallimore

The modern business collects an extensive amount of data at every stage of the customer journey, but without proper analysis,…

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