Featured

Report: Why the Hospitality Sector Must Focus on Personalisation
Edit are pleased to reveal our latest report, which focuses on the challenges faced by the marketing sector and how…
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Transformational CRM

Less is More: Increasing Engagement Rates with First-Party Customer Data
By Joshua Hull

Our work is not about collecting customer data in volume it’s about collecting “good” customer data based on trust, transparency,…

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Join the Dots

QR Codes Are Here to Stay: Build Direct Connections with Your Customers
By Ben Briggs

Ben Briggs, Edit’s Media Director, discusses the increase in adoption of the QR code, and the impact of their potential…

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Intelligent Data

Making an impact: Using attribution modelling to increase ROI for Tesco Bank
By Marc Dallimore

Marc Dallimore, Edit's Director of Data Science, explains the role attribution modelling can play in improving marketing campaign performance.  How…

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Build vs Buy: A Product Thinking Perspective 
By Phil Osmond

Phil Osmond, Head of Product, shares his thoughts and perspectives on “Build vs. Buy”, weighing up the options available for…

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The Importance of Data: How to Modernise Your Business’s Data Strategy
By Nic Ryan

Data is everywhere, and chances are, your company has an abundance of it but you’re likely not utilising it to…

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News: Edit achieve clean sweep at Campaign Tech Awards
By Nic Ryan

Edit are pleased to announce that alongside our JLR creative partners Spark44, we have once again been recognised for our…

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Introducing Signal: Digital direct mail with sector leading results
By Nic Ryan

It’s an exciting time here at Edit and our sister company Join the Dots, as we can now announce the…

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Hospitality Marketing, the Metaverse, and Increased Innovation
By Nic Ryan

The metaverse is coming and it’s up to marketers to bring its value to hospitality venues everywhere. With some of…

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Where Everybody Knows Your Name: Adapting Subscription Models to Hospitality
By Sam Wolf

Hospitality has taken the full force of the pandemic’s impact over the past few years. With restaurants, venues, and accommodation…

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