What we think

a map with pins in, representing data strategy roadmap

Creating a data strategy roadmap? Here’s what it should include

If you want to understand the pattern and characteristics hidden within your data and use it to make informed decisions, you need a data strategy. The average company analyses just 40% of its data - and when it comes to unstructured data, this figure drops to less than 1%. So, what’s going on? Well, the fact is that most data wastage is down to businesses not having a data strategy roadmap in place to ensure their data is used effectively. However, at a time when 90% of businesses are increasing their investments in data and analytics, it’s never been more important to have a data strategy roadmap to make sure you get the most out of your insights.

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Data Privacy Day

Did you know that 28th January is Data Privacy Day? Yep, there’s a day for everything these days. Some of our favourites include Global Belly Laugh Day on 24th Jan and National Cat Day on 29th October (we’ve got a lot of cat owners here) but as a business, the one that’s most important to […]

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CRM vs MAP vs ERP – spot the difference!

Whether you are just starting out in marketing or revenue operations, or you’re a seasoned veteran, the plethora of technology and systems within a business can be quite a minefield to get your head around. And it doesn’t help that many platforms have cross-over functionality!  So, to try and help untangle that intricate web of […]

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