If you want to understand the pattern and characteristics hidden within your data and use it to make informed decisions, you need a data strategy. The average company analyses just 40% of its data - and when it comes to unstructured data, this figure drops to less than 1%. So, what’s going on? Well, the fact is that most data wastage is down to businesses not having a data strategy roadmap in place to ensure their data is used effectively. However, at a time when 90% of businesses are increasing their investments in data and analytics, it’s never been more important to have a data strategy roadmap to make sure you get the most out of your insights.