The Edit Blog

Written by AI. Crafted by Humans. This year, Edit used an AI to create a weird and wonderful series of Christmas carols, sharing all our favourite festive tunes with IBM Watson Tone Analyzer. Watson provides the name of the tone identified for each lyric analysed, plus a confidence level ranging from 0 to 1. With […]

Joey’s right. What else could my furniture possibly be pointed at? The front room. The lounge. Call it what you will, the majority of the people I know spend time in front of the box on an evening and a weekend. In the digital marketing world, you could argue that we’ve been discouraging investment in […]

To run a TV campaign, you need to buy the right airtime and create an effective commercial. This post looks at buying the airtime, but our next two guides (soon to be published) will cover the TV commercial production process and what it takes to make a good ad too . Step 1 – Develop […]

Social messaging tools are no longer a mysterious entity saved for the early tech adopters and their double mochaccinos – as cliché as it may sound, every gran and her dog now has access to Whatsapp, Skype, Facebook messenger, or something along those lines. Digital communication has never been more accessible – and our patience […]

Social media was once just a cheap and easy way to promote a brand – but those day are over. With so many profiles to manage, measure, and create content for, social media is now a legitimate marketing channel that requires real investment. When it comes to writing a strategy for your social media accounts, […]

With the rise of voice search and the rapid growth in the use of personal assistants AI is playing a bigger role in consumers lives than ever before, but how far into the customer journey does this really stretch? In order to better understand consumers and the ways in which they interact with AI in […]

As part of Kin + Carta, Edit is proud to announce that Forrester Research has named the group a Leader in the prestigious evaluation, The Forrester Wave™: Midsize Digital Experience Agencies, Q4 2018. Kin + Carta is a next-generation digital transformation business that fuses three specialisms — strategy, innovation, and communications — under its new organizational model […]

Thanks to YouTube and Google, learning new skills and getting to grips with software is fairly easy and better still, free. I would know. Like many designers before me, I hold my hands up to blagging my way into the trade via online tutorials. Having since moved into the murkier waters of animation, I decided […]

Post-GDPR, the outbound telephone channel was always going to be a contentious issue, in terms of what data can be lawfully contacted. We knew it would be very difficult to justify having a legitimate interest to contact an individual from traditional cold 3rd party data alone. Therefore, Consent is the permission that companies should try […]

Clients who are running performance TV campaigns often ask their agencies if they should be using addressable TV and VOD. They say, “it seems like a no brainer as you can use data to target precisely and reduce wastage”. But what does a good agency say in response? The difference between performance and addressable TV […]

Following GDPR, the expectation was that we’d be left with all our loyal, highly engaged, high-value customers. Although we may not have the deployment volumes we did before, like-for-like communication engagement metrics should paint an overall brighter picture. What if this ISN’T the case? This leads us to consider, well, everything that may impact the […]

Tableau kicked off their 2018 conference yesterday with the usual levels of enthusiasm and fanfare that we’ve seen over the years. This year is different however, with Microsoft taking steps forward to improve their offering and Thoughtspot quickly rising through the ranks with its very different approach to business intelligence, it was time for Tableau […]