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Customer Data Specialist Edit Acquired by The Salocin Group and NVM Private Equity

LONDON, 15th November 2021: The customer data specialist business, Edit, has been sold to The Salocin Group (“Salocin”) in a deal financed by NVM Private Equity (“NVM”). The deal which has seen…

Connected Acquisition

QR Codes Are Here to Stay: Build Direct Connections with Your Customers

By Ben Briggs

Ben Briggs, Edit’s Media Director, discusses the increase in adoption of the QR code, and the impact of their potential…

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Transformational CRM

The Loss of Third-Party Data, and the Customer Experience

By Joshua Hull

Josh Hull - Edit's Strategic Consulting Director, addresses the impending end of third-party data and explores your options on data-led marketing, in…

Making an impact: Using attribution modelling to increase ROI for Tesco Bank

By Marc Dallimore

Marc Dallimore, Edit's Director of Data Science, explains the role attribution modelling can play in improving marketing campaign performance. How…

Watch: Using Data to Increase Student Participation in Higher Education

By Nic Ryan

On Tuesday the 23rd of November, Edit’s Strategic Consulting Director, Alex Holt, was joined by Jo Burgess, Digital Transformation…

Webinar: The Loyalty Paradox: How to create connected experiences

By Nic Ryan

The relationship consumers have with brands is changed for good. The plethora of choice, access to honest feedback and the…

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Edit Receive Six Shortlist Nominations at the 2021 DMA Awards

By Nic Ryan

We are happy to once again announce that Edit have been shortlisted in six categories of the Data and Marketing…

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Leveraging Data Sets Through Print in a Post-cookie World

By Clare Arndell

Edit's Head of Media Planning, Clare Arndell, addresses the print challenges brands will face with the end of third-party cookies. For…

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Watch: Creating customer journeys fit for the future

By Sam Wolf

On Thursday the 9th of September, Edit were joined by Jim Nakashima, Director of Product Management - Dynamics 365 Marketing,…

Webinar: Creating customer journeys fit for the future

By Nic Ryan

There has been a shift in customers' expectations for a more personalised, and thoughtful approach from brands to their interactions with them. Have…

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