What we think

AI isn’t going to take your job (unless you really want it to) 

AI isn’t going to take your job (unless you really want it to)  That was the key takeaway from the DMA’s Customer Engagement Future Trends 2024 event in Bristol this May.  Julie Atherton, Founder of Small Wonder, introduced Scott Logie, CCO and Chair of the customer engagement committee at Sagacity, who talked through the results of […]

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Customer Relationship Marketing: How Generative AI Is Revolutionising Engagement  

In today’s dynamic business landscape, customer relationship marketing (CRM) stands as a cornerstone for fostering lasting connections with consumers. However, as consumer expectations continue to evolve, so too must the strategies employed to engage and retain them. Enter generative AI, a ground-breaking technology poised to revolutionise CRM practices and elevate customer experiences to new heights. […]

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Personalisation as a Process

Customer centricity and personalisation are heavily discussed these days, more so than ever before. But most organisations work round internal structures rather than customer needs, so how can we change that?

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a map with pins in, representing data strategy roadmap

Creating a data strategy roadmap? Here’s what it should include

If you want to understand the pattern and characteristics hidden within your data and use it to make informed decisions, you need a data strategy. The average company analyses just 40% of its data - and when it comes to unstructured data, this figure drops to less than 1%. So, what’s going on? Well, the fact is that most data wastage is down to businesses not having a data strategy roadmap in place to ensure their data is used effectively. However, at a time when 90% of businesses are increasing their investments in data and analytics, it’s never been more important to have a data strategy roadmap to make sure you get the most out of your insights.

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