Marketing Technology

Re-imagined media planning for a complicated world. Data-powered campaigns that react rapidly to changing circumstances. Discover a new way to drive long-term value.

Delivering seamless customer experiences

Customers demand relevant, personalised experiences across their interactions with brands across many channels and complex customer journeys.

The right marketing technology stack can enable you to effectively understand, manage and automate 1 to 1 personalised customer experiences from end to end. From identifying target audiences to building tailored customer journeys that cover contact rules, personalisation strategies, and the co-ordination of them across different channels and touchpoints.

We have partnered with several of the leading providers of marketing automation, campaign management, real-time interaction management, and customer journey orchestration technologies. These partnerships give us access to a broad range of capabilities to suit differing customer challenges and budgets.

What we do

Implementation of marketing technology platforms

Whether moving from an incumbent or a totally new greenfield implementation, the team at Edit can provide expertise to help you no matter what stage of the process you are at. Whether it is translating your requirements into a set of marketing technology capabilities, or you have a specific marketing technology stack in mind, we’ll help you to envisage your outcomes and turn that vision into a delivered set capabilities to support you in driving value from your investment.


Marketing technology strategy and vision

Technology alone is no silver bullet without a plan or a purpose. Edit’s team have experience from across the B2B and B2C space and can help you to focus in on what matters most. By defining the overall vision and marketing technology roadmap will enable you to prioritise, communicate internally and to manage expectations.

Assessment and optimisation of existing marketing technology platforms

Do you have marketing technology that is not delivering the value you had hoped for?

Are your teams struggling with how move forwards or where to prioritise their efforts?

Edit can conduct a marketing technology assessment and audit to help identify what improvements are needed to deliver value from your marketing technology investment and achieve the outcomes you anticipated at the outset.
We’ll identify any gaps and make recommendations on how those shortcomings can be filled in the short, medium and long term, prioritising those suggestions in terms of perceived benefits, anticipated costs, and effort so we can help you to deliver value as quickly as possible. 

Technology solutions to suit your business challenges

Signal

Introducing Signal, a premium mail pack that empowers your targets to register their interest in your products, at their convenience.

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What we have done for others

Jaguar Land Rover

Jaguar Land Rover

Edit has delivered best-in-class CRM for one of the world’s most loved premium automotive brands Using our bespoke ‘Infinity platform’ we generated hyper-personalised,...

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RAC

RAC

The Client The RAC is a British automotive services company, their principal services are roadside assistance and general insurance. The Challenge RAC fleet management...

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Tesco Bank

Tesco Bank

The Client With headquarters in Edinburgh, Tesco bank was initially formed as part of a 50:50 venture between The Royal Bank of Scotland and Tesco but has been wholly...

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What we can do for you

Intelligent Data

Data is at the heart of everything we do, bringing together data science and analytics to turn your data into powerful insights that deliver real, measurable business value.

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Transformational CRM

Your needs are our needs - which is why we take an audience-first approach, getting to know your customers and what makes them tick so we can create bespoke CRM strategies.

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Marketing Technology

Our consultants use a measured approach to deliver campaigns that are powered by data, so you can always react rapidly to ever-changing circumstances.

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Get in touch today

Interested in speaking to us? We’d love to hear from you!