That's what everyone's looking for, right? The silver bullet, the shortcut that guarantees overnight PR and link building success? Well I’m sorry to disappoint but it just doesn’t exist. To really succeed in your PR and link building efforts these days you need to put...
In January 2017, I said link building is getting harder. Well, 12 months later and it’s even more difficult. via GIPHY Publications are no following links or have a strict policy to not link externally at all. Google is looking for quality links which drive engagement...
Or a link building campaign? Or a Digital PR campaign? How do you measure the exact ROI of either each link or a campaign as a whole? These are some of the most common questions I (or the team) get asked, and they’re also some of the most difficult to answer. The...
Black Friday has fast become one of the most important trading days of the year, with consumers kickstarting their Christmas shopping by taking advantage of discounted offers both in stores and online. In 2016, the IMRG stated that £6.45bn was spent online during the...
