Hello there, how are you? I am contacting you because I want to tell you about the greatest campaign you’ll ever come across… And this is not how you pitch to a journalist. Let’s start with the beginning. The campaign has been thought out, developed and designed,...
An important part of working in an agency is having a great relationship with the client. It’s efficient, effective, and the work is so much easier when everyone’s on the same page. What your client’s interests and performances are isn’t the only essential part of...
Jason wrote an interesting post about Google Trends being gamed for political gain and I thought it was interesting to see think about whether it could be done.
One of the best things about being a digital PR strategist is that no two days are the same. Wednesday you can be hosting creative brainstorms and putting together proposals for new campaign concepts, and Thursday you might be on the phone to journalists, supporting...
