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How to use Google Tag Manager to create Content Groupings

22 Nov 2017

In the past I’ve written in depth about how to create content groupings and why they’re necessary to get the most information out of your website. There are three ways to create content groupings: tracking code, extraction, and rule defining. This article will be...

What we know about gtag.js, the new Google Analytics Global Tracking tag

2 Nov 2017

In 2017, Google added some sneaky articles to their developer website and support website about a new analytics tag called gtag.js: Add gtag.js to your site Migrate from analytics.js to gtag.js Basic web-tracking set-up (includes many “with gtag.js” articles): What do...

Bounce rates: A guide to keep your site bobbing along

23 Oct 2017

Quick, we need to report on some engagement metrics! How about bounce rate? Sure, why not? This post will foray into “what even is bounce rate?” as well as some good ways to analyse it for different aspects of digital marketing. What is a bounce rate? For this, we’ll...