SEO ranking factors in 2018

In 2006, before iPhones and Androids, a Google document mentioned the search engine uses “over 200 signals” for ranking. There are probably thousands of ranking signals now and we can’t pretend to know what they are. What we do know is how much of an impact optimising...

Should URLs include a trailing slash for SEO?

We sometimes get asked whether each URL should end with or without trailing slash. For example: So does it matter if my URLs include a trailing slash? The short answer: either is fine, as long as its consistent…but if there’s no risky change to URLs...