Secure to not secure: What you need to know about Google’s TLS announcement Google is cracking down on sites using “non-secure” versions of TLS (Transport Layer Security). To keep your site secure and your users feeling safe, it’s important you make sure...
In 2006, before iPhones and Androids, a Google document mentioned the search engine uses “over 200 signals” for ranking. There are probably thousands of ranking signals now and we can’t pretend to know what they are. What we do know is how much of an impact optimising...
We sometimes get asked whether each URL should end with or without trailing slash. For example: So does it matter if my URLs include a trailing slash? The short answer: either is fine, as long as its consistent…but if there’s no risky change to URLs...
