The Salocin Group and Edit are pleased to announce J Cromack’s appointment to his new role as Executive Director, Innovation, Partnerships and Privacy, at Edit. J will also take up a board position at parent company, The Salocin Group.
J has accumulated over 30-years’ experience in the Marketing sector. This includes over five years as CEO and Executive Director at Wood for Trees, and five years as CEO of the GIG at DST (formerly the Lateral Group), where he reported to The Salocin Group’s founder and Executive Chairman, Nick Dixon.
More recently in 2014, J co-founded MyLife Digital, a data-privacy business built on the principle that individuals should be able to control the use of their personal data, a ground-breaking concept given this was several years prior to the introduction of the General Data Protection Regulation (GDPR). In recognition of his work in this area, in 2020 J was awarded Privacy and Trust Champion, by the leading industry association, Data IQ. In April 2021 MyLife Digital was acquired by Data Privacy & Information Security specialists, DataGuard.
J’s role at The Salocin Group and Edit will principally be expanding the partner ecosystem, driving innovation through new service lines, and using his experience in privacy first technologies to help Edit’s clients navigate a world without cookies and a greater reliance on 1st-party data.
On his appointment Nick Dixon comments,
“J is a visionary when it comes to customer data. He was way ahead of the tech and data sector, recognising the need to adopt a privacy first approach and empowering consumers to have meaningful control of their data. His experience in the data and marketing services sector, together with his knowledge of partner ecosystems and privacy enabling technologies will accelerate The Salocin Group’s strategy to create a unified, data-powered marketing group.”
“I’m looking forward to joining a really experienced, dynamic team,” J adds, “I’ve been aware of Edit for a number of years. They’ve really grown their reputation as 1st-party data specialists, being the first business to complete a Microsoft Customer Insights implementation in the UK and cleaning up at this year’s DMA Awards. My aim is to enhance the existing service lines with new partnership opportunities which complement the existing MarTech, Data Marketing and Strategic expertise across The Salocin Group.”
