Edit Agency Ltd Bolsters Charity Proposition

Data, tech and media consultancy acquires charity insight specialists Wood for Trees 

Bath, UK, Edit Agency Limited, part of The Salocin Group has strengthened its charity proposition by acquiring the trade and assets of award-winning data insights and systems agency, Wood for Trees. 

Wood for Trees specialise in helping charities gain more value from their data assets.  The company will join existing brands Edit and Join the Dots, which deliver intelligent data solutions, marketing technology, customer acquisition and retention strategies for some of the world’s most recognised brands and charities. 

Wood for Trees is an award-winning business providing powerful solutions to the charity sector such as InsightHub for Charities. InsightHub has been designed from the ground up to compile, visualise and democratise industry leading insights for charitable organisations looking to boost supporter engagement and maximise return on fundraising activities, providing the detailed level of understanding any charity needs to thrive. Wood for Trees won the coveted Best Use of Apteco Software Award jointly with Teenage Cancer trust, and Apteco Partner of the Year in November 2022. 

Nick Dixon, CEO of Edit Agency Ltd and founder of The Salocin Group stated, ‘we are delighted to welcome the Wood for Trees clients and the talented employees which will create an even greater supporter engagement agency in the charity sector. Charities are a particular focus for us, especially with our B Corp certification, as we look to extend the number of purpose-orientated organisations we work with.’ 

‘Combining Wood for Trees’ data insights for the charity sector with Edit’s capabilities in CRM Strategy, data platforms and marketing technology and Join the Dots’ data-driven media planning and acquisition team, will help us optimise supporter connections for the charity sector. Together we will be serving over 50 charity clients.’ 

Jack Mason, CEO of Inc & Co the parent company of Wood for Trees said, ‘we invested in the business for just over two years as part of our acquisition of a larger group. With Nick’s ambitious plans for The Salocin Group and Edit Agency, the synergies and strategic direction were obvious for us as investors to realise this investment.’ 

‘Edit Agency is an ideal home for the Wood for Trees employees and their fabulous clients. We wish the team every success’, commented Mason. 



The Salocin Group  

The Salocin Group is a data powered marketing services group, headed by Nick Dixon, a marketing services entrepreneur with over 39 years’ experience. 

Our mission is to make a measurable difference to our clients, colleagues, and community, through the ethical use of data and technology in marketing. 

In November 2021, with the backing of the private equity firm NVM, The Salocin Group purchased Edit, one of the UK’s leading data science, CRM and martech specialists from Kin+Carta plc. 


Edit deliver data solutions, customer acquisition and retention campaigns for some of the world’s most recognised brands, including Jaguar Land Rover, Shell, Tesco Bank, and The British Heart Foundation. 

Based in Bath, Edit’s team (the Editors) consists of data scientists, engineers, technology strategists, and CRM planners who are focused on delivering attributable growth for businesses across any sector. 

With bespoke planning, campaign delivery, data strategy, and our technology expertise, the Editors navigate client’s needs to find the right solutions for their business. 

Edit deliver projects via their proprietary delivery framework, Orbit. This agile, sprint-based engagement model comprises distinct, iterative time-boxed phases to ensure solutions are delivered to agreed specifications, on budget and on time. 

Edit are certified Microsoft Gold Partners, Salesforce Consulting Partners and Apteco Partner. 

Join the Dots 

Join the Dots is an award-winning media agency, committed to working in a transparent, sustainable manner to help clients meet their acquisition goals, regardless of channel or medium. 

Proudly independent, Join the Dots are not driven by delivering buying quotas or side-lined by other priorities. They operate with neutrality in media selection, guided by data and insight and placing strategy at the heart of delivery.  

Powered by data, driven by people. Empowering clients by turning data into insight, simplifying to make it useful and usable. Delivering campaigns, the right way, not the easy way. 

Wood for Trees 

Wood for Trees is an award-winning systems and analysis company that provides actionable insights to the charity sector. Having been involved in many data projects that were disconnected from context, business strategy, and therefore outcomes, we wanted to do things differently and help our clients ensure that their data projects delivered real results. 

Wood for Trees has grown a large and loyal client base and have focused on supporting organisations across the not-for-profit sector, we have become experts in fundraising and the data that feeds it, and feel privileged to count many of the UK (and the world’s) best known charities among our partners. 



For editorial enquiries:

Claire Harrison 

Head of Marketing and Demand