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The Price of Admission: Why the hospitality sector must focus on personalisation

As the hospitality sector recovers from COVID, the industry faces significant challenges, from staff shortages to the cost-of-living crisis squeezing disposable income. Whether the venue is a restaurant, pub, zoo, gym, or theme park, a key goal must be to increase visit value, encourage repeat custom, and drive down marketing costs via efficiency and automation.

Download this report to understand:

  • Perspectives from leading hospitality industry marketing consultants and tech leaders
  • How some of the largest challenges the hospitality industry faces can be better tackled with customer data.
  • The ways hospitality venues can gain a competitive advantage with a Customer Data Platform (CDP)

 

Want to know more

We are data driven

Our systematic approach primarily consists of traffic and audience attribution as well as customer journey analysis to define the usability of your key pages. We then hypothesise, test, and rebuild through A/B testing, user feedback, competitor benchmarking, and design and development consultation to optimise your pages for the benefit of your users.

We take an independent approach

Our CRO team is made up of a diverse mix of mathematicians, designers, developers, digital strategists, and even engineering doctorates. As an interdependent agency, we thrive on the expertise of every area. We can deliver all CRO testing needs and requirements quickly and efficiently in-house. Working together, we develop the ideal conversion strategy for your site.

We understand customer behaviour

For us, CRO is not just about identifying how users convert. It’s about understanding why they convert and, crucially, why they don’t. Implementing subtle yet significant changes based on rigorous testing can ultimately shape the online customer experience. By understanding customer behaviour and scientifically defining usability, we optimise the customer experience to maximise ROI.