Advancing Altruism: Using Data To Help Non-Profits Thrive

Non-profits face enormous challenges when it comes to securing recurring revenues. But, like many long-established organisations, it’s clear that the use of data could provide charities with the actionable insights they need to inspire new supporters, engage dormant ones, and empower their biggest advocates.

A data-driven approach will also help charities to fundraise and inspire others in new and innovative ways. In this report, you’ll learn:

The difference that data can make to donor profiling
How charities can become more customer-centric and drive longer-term revenues
How they can drive on and offline awareness through data
Ways that charities can target donors with greater accuracy
Using data to foster loyalty and drive broader community engagement

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We are data driven

Our systematic approach primarily consists of traffic and audience attribution as well as customer journey analysis to define the usability of your key pages. We then hypothesise, test, and rebuild through A/B testing, user feedback, competitor benchmarking, and design and development consultation to optimise your pages for the benefit of your users.

We take an independent approach

Our CRO team is made up of a diverse mix of mathematicians, designers, developers, digital strategists, and even engineering doctorates. As an interdependent agency, we thrive on the expertise of every area. We can deliver all CRO testing needs and requirements quickly and efficiently in-house. Working together, we develop the ideal conversion strategy for your site.

We understand customer behaviour

For us, CRO is not just about identifying how users convert. It’s about understanding why they convert and, crucially, why they don’t. Implementing subtle yet significant changes based on rigorous testing can ultimately shape the online customer experience. By understanding customer behaviour and scientifically defining usability, we optimise the customer experience to maximise ROI.