Marketing technology

Re-imagined media planning for a complicated world. Data-powered campaigns that react rapidly to changing circumstances. Discover a new way to drive long-term value.

Delivering seamless customer experiences

Customers demand relevant, personalised experiences across their interactions with brands across many channels and complex customer journeys.

The right marketing technology stack can enable you to effectively understand, manage and automate one-to-one personalised customer experiences from end to end. From identifying target audiences to building tailored customer journeys that cover contact rules, personalisation strategies, and the co-ordination of them across different channels and touchpoints.

We’ve partnered with several of the leading providers of marketing automation, campaign management, real-time interaction management and customer journey orchestration technologies. These partnerships give us access to a broad range of capabilities to suit differing customer challenges and budgets.

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What we do

Implementation of marketing technology platforms

Whether moving from an incumbent or a totally new greenfield implementation, the team at Edit can provide expertise to help you no matter what stage of the process you are at. Whether it’s translating your requirements into a set of marketing technology capabilities, or you have a specific marketing technology stack in mind, we’ll help you envisage your outcomes and turn that vision into a delivered set capabilities to support you in driving value from your investment.

Marketing technology strategy and vision

Technology alone is no silver bullet without a plan or a purpose. Edit’s team have experience from across the B2B and B2C space and can help you to focus in on what matters most. Defining the overall vision and marketing technology roadmap will enable you to prioritise, communicate internally and manage expectations.

Assessment and optimisation of existing marketing technology platforms

Do you have marketing technology that’s not delivering the value you hoped for?

Are your teams struggling with how to move forwards or where to prioritise their efforts?

Edit can conduct a marketing technology assessment and audit to help identify what improvements are needed to deliver value from your marketing technology investment and achieve the outcomes you anticipate at the outset.

We’ll identify any gaps and make recommendations on how those shortcomings can be filled in the short, medium and long term, prioritising those suggestions in terms of perceived benefits, anticipated costs and effort, so we can help you to deliver value as quickly as possible.