Personalisation as a Process

Personalisation as a Process

Customer centricity and personalisation are heavily discussed these days, more so than ever before. But most organisations work round internal structures rather than customer needs, so how can we change that? Well, when it comes to customer centricity, it can be split...
CRM vs MAP vs ERP – spot the difference!

CRM vs MAP vs ERP – spot the difference!

Whether you are just starting out in marketing or revenue operations, or you’re a seasoned veteran, the plethora of technology and systems within a business can be quite a minefield to get your head around. And it doesn’t help that many platforms have cross-over...
Why international corporations hire data strategy consulting firms

Why international corporations hire data strategy consulting firms

Organisations that understand the power of data get ahead. It’s as simple as that. Over the last decade, data has emerged as the cornerstone of decision-making, growth, and innovation, with international corporations increasingly recognising the role of data in...
Utilising a corporate data strategy to grow your business

Utilising a corporate data strategy to grow your business

In today’s data-driven world, the effective use of corporate data isn’t just a competitive advantage; it’s a strategic move. But what’s all the fuss about? Well, a well-structured data strategy can be a powerful catalyst for business growth, enabling...