AI isn’t going to take your job (unless you really want it to) 

AI isn’t going to take your job (unless you really want it to) 

AI isn’t going to take your job (unless you really want it to)  That was the key takeaway from the DMA’s Customer Engagement Future Trends 2024 event in Bristol this May.  Julie Atherton, Founder of Small Wonder, introduced Scott Logie, CCO and Chair of the...
Personalisation as a Process

Personalisation as a Process

Customer centricity and personalisation are heavily discussed these days, more so than ever before. But most organisations work round internal structures rather than customer needs, so how can we change that? Well, when it comes to customer centricity, it can be split...
CRM vs MAP vs ERP – spot the difference!

CRM vs MAP vs ERP – spot the difference!

Whether you’re just starting out in marketing or revenue operations, or you’re a seasoned veteran, there’s a lot to think about. The plethora of technology and systems within a business can be quite a minefield to get your head around –and it doesn’t help that many...
Why international corporations hire data strategy consulting firms

Why international corporations hire data strategy consulting firms

Organisations that understand the power of data get ahead. It’s as simple as that. Over the last decade, data has emerged as the cornerstone of decision-making, growth, and innovation, with international corporations increasingly recognising the role of data in...