In today’s data-driven world, the effective use of corporate data isn’t just a competitive advantage; it’s a strategic move. But what’s all the fuss about? Well, a well-structured data strategy can be a powerful catalyst for business growth, enabling...
We know, we know. When it comes to talking about the benefits of data-driven marketing, we’re a bit of a broken record. But it’s true: data is the lifeblood of businesses today, and companies that use data-driven approaches perform significantly better than those that...
Hello! My name is Malwina Jurkowska and I’m a Data Scientist at Edit. My job is putting data to use; helping a business understand how its performing, spotting useful patterns in data and trying to predict what the future might hold are all in my wheelhouse....
This is Eddie Golby, he’s a Principal Solution Consultant at Edit. Eddie tells us what he likes about his job, what frustrates him and what gives him the fear! So let’s just start off with the basics. What you do at Edit? I am a Principal Solution...
Customer centricity and personalisation are heavily discussed these days, more so than ever before. But most organisations work round internal structures rather than customer needs, so how can we change that? When it comes to customer centricity, it can be split...
