As most people will tell you in the industry, site speed is an important metric with ever increasing emphasis as an SEO ranking factor and the ability to increase conversions. Don’t believe me? Then just look at how much you could increase your revenue by shaving a...
Analytics posts
5 ways to get unsampled data from Google Analytics
The age old question; How can I get unsampled data from my Google Analytics profile? Typically if you have a large site on analytics, it can be hard to add filters or segment data without it getting sampled data and, to quote Emma, Senior Insight Analytics Analyst at...
How to extract site search terms from subfolders in Google Analytics
Google Analytics has a lot of really nice features. This post will combine two of them: filters and internal site search. I am a big fan of monitoring internal site search queries. Google gives good guidance for query parameter-based search and for post-based...
Website migration guide: a Google Analytics & Tag Manager checklist
Hopping on the bandwagon started by Stephen Kenwright's blog post on website migration for SEO. From that you know that if a site migration is done carelessly, there is the potential to lose traffic and trust. This article is about making sure you don't lose or...