While there is quite rightly a huge focus on GDPR and business preparation for it, there is another piece of legislation, which is closely related and plans to roll out a reform on 25th May 2018; PECR (Privacy and Electronic Communications Regulations). A first draft...
In the past I’ve written in depth about how to create content groupings and why they’re necessary to get the most information out of your website. There are three ways to create content groupings: tracking code, extraction, and rule defining. This article will be...
In many Google Analytics reports, you’ll see metrics called ‘Time on Page’ or ‘Session Duration’. If you’re asking “What does that mean”, with any metric you can hover over the “?” beside the metric name to understand what it is. Time on Page: The average amount of...
In 2017, Google added some sneaky articles to their developer website and support website about a new analytics tag called gtag.js: Add gtag.js to your site Migrate from analytics.js to gtag.js Basic web-tracking set-up (includes many “with gtag.js” articles): What do...
