There are a number of ways to measure how your SEO competitors are performing in Google using Excel. You’ll need to have ranking data for both you and your competitors, as well as search volumes of your competitors. I’ll also cover how to do this to analyse link...
So, you’ve built a great asset on your site. It cost you 10K to build, plus media spend to get the word out on social, and now you have to report to the boss/client on how well this piece of work did. You can report on how many sessions it received and how many links...
Quick, we need to report on some engagement metrics! How about bounce rate? Sure, why not? This post will foray into “what even is bounce rate?” as well as some good ways to analyse it for different aspects of digital marketing. What is a bounce rate? For this, we’ll...
When choosing a web analytics platform, you must assess what will be most beneficial for your site. Key things you should be asking are: Is the site big enough to warrant a more premium analytics package? How many visitors does it receive a month? Do I utilise all the...
