Excel is a much more powerful tool than we often give it credit for. In fact, with the tools and reporting that can be made with Excel, I think its uses far exceed its initial purpose. So, how can we use Excel within Search? We’ve already shown one method in a...
SEMrush is a great tool for SEOs to get access to keyword and competitor data in an easy to use interface. It also provides the ability to export ranking data quickly for potentially thousands of terms. With this data, we can analyse the content on a domain and...
Google Analytics is frequently relied on by digital marketers like you to report on how their campaigns are performing. You go to your favourite report, look at the “goal completions” column and put it in a spreadsheet. Done. What does “Our organic campaign drove 175...
Customising Content Groupings or Channel Groupings within your Google Analytics account can be a great way of better attributing marketing efforts, or even just looking at the data a different way. But the issue, like all things GA, is that they only take effect once...
