I’m no Brontë sister. My blog posts do not make grown men burst into tears, or women swoon. It’s taken me a solid 10 minutes just to come up with this introduction and I’m still not happy with it. I am, however, experienced at writing and editing digital marketing...
Today, it seems like everyone and their dog has a blog. But believe it or not, the word blog wasn’t actually coined until 1999. The first ever blog is claimed to be Links.net, created by American college student Justin Hall, who named it his ‘personal site’ back...
I wrote my first online video script recently, and it was brilliant. It had texture, colour, humour and a perfectly timed jazz number that would give viewers goosebumps. It was self-indulgent, aimless, and would never work online. After attending Stephen Follows’...
Your good content isn’t good enough anymore. You need to do better, and it’s not as scary as it sounds. Because brands have been investing in content marketing, good content is slowly becoming the norm not the exception. It feels like the search landscape is beginning...
