Some of the most stand-out marketing campaigns right now are the ones that have adapted to the way that people are living through lockdown. They’re engaging with people in an otherwise lonely time or they’re acknowledging the difficulties that some people are now...
Content Marketing Posts
Weekly round-up: 5 top marketing campaigns in the face of COVID-19
Marketing moves fast in lockdown. While the COVID-19 pandemic continues, brands keep coming up with ideas to entertain us or help the world at large. Last week we did our first round up of 5 of the best marketing campaigns responding to COVID-19 that we’d seen so far....
5 of the best marketing campaigns in the face of COVID-19
It’s true that the COVID-19 pandemic has plummeted the economy into serious uncertainty. But, far more importantly, it’s also a frightening and dangerous time for the lifeblood of the economy: customers – everyday people. At a time when it’s harder for people to buy,...
8 content marketing trends that will dominate 2020
You’re over a month into 2020 and you’re still going back to the well of content marketing inspiration you drained dry in 2019. There are loads of things your managers are going to be asking you about this year, and you need to be prepared. Consider this your guide to...
5 reasons your onsite content isn’t engaging your audience
Are users leaving your articles, blogs, or landing pages almost as quickly as they’ve landed on them? For one reason or another, your content isn’t engaging your audience. You’re not alone, plenty of brands publish content that users just aren’t into, and they often...
An autobiographical guide to curing writer’s block
After nearly two weeks of sitting on the sofa eating shortbread in my pyjamas, I returned to the office to find a cruel request sitting in my inbox: “Mady, can you write a blog post about writer’s block?” With all the sickeningly predictable irony of a Hollywood...
How to make ‘dry’ content compelling
It’s Monday morning after a busy weekend and you’re faced with five solid days of writing about doorknobs. What are you going to do about it? Writing ‘dry’ content while keeping your concentration can be tough and it’s easy to switch to auto-pilot mode to get each...
What we learnt at BrightonSEO: Part 3
If content is king, then PR is Meghan Markle and SEO is Baby Sussex which ties them both together. Yesterday we covered our favourite talks on SEO and UX and today we're focusing on the key advice our content creators learnt from the whole host of great talks from...
5 bad writing habits marketers need to drop in 2019
New year, new you. That’s the marketing message of every food, fitness, and fashion retailer from December 27th onwards (once they’ve finished convincing you to spend the last month drinking, eating, and wearing sequins to excess). Your timeline is now overflowing...
Travel content ideas – 5 most popular types for national media
Trying to get your client mentioned (and linked to) from big sites like the Daily Mail or Telegraph is a challenge, and for the travel niche it’s no different. It can be difficult to know what journalists are looking for, and even more difficult to make your pitch...