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9 tips for great client service

Media

The best advice I’ve received in my client-servicing career to date, is: "If you don’t look after your clients, someone else will". This advice has never been more poignant than in today's digital landscape. With such a wide range of agency...

Earned media = 80% of your reach

Media

According to an Ogilvy study, 80% of a brand’s reach now comes through “amplification through advocacy.” When Forrester said that paid media is now used to feed owned and earned media they weren’t kidding – but owned media feeds earned media too, and the study by...

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