I recently attended #DMWF, which gave me a chance to collate some thoughts on key insights we are currently delivering for clients. Below is a quick summary, which will hopefully help provide ideas for others to further enhance digital campaigns. Understand your...
PPC posts
AdWords announces individual device bid adjustments
Many exciting announcements came out of the Google Performance Summit last month and, unsurprisingly, adjusting bids per device was touted for a roll-out. Up until now, since the unpopular introduction of Enhanced Campaigns in 2013, we have not been able to break...
How bath salts polarised the UK SERPs
Today I was doing a bit of keyword research around the term "bath salts". It gets 5,400 searches per month in the UK in Google. The term itself has two main intents: people looking to buy a product that dissolves in their bath, and people researching a drug with the...