PPC posts

AdWords announces individual device bid adjustments

Many exciting announcements came out of the Google Performance Summit last month and, unsurprisingly, adjusting bids per device was touted for a roll-out. Up until now, since the unpopular introduction of Enhanced Campaigns in 2013, we have not been able to break...

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How bath salts polarised the UK SERPs

Today I was doing a bit of keyword research around the term "bath salts". It gets 5,400 searches per month in the UK in Google. The term itself has two main intents: people looking to buy a product that dissolves in their bath, and people researching a drug with the...

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