When it comes to Search and eCommerce, no one dominates quite like Amazon. The brand rose to overtake Google back in 2016 and now (according to GeekWire)… 62% of customers start their search for a product on Amazon70% of Amazon searchers never click past the first...
With the multitude of the features released recently for the new AdWords interface, we thought it would be useful to review some of its functionalities compared to the old one and recap the novelties. The ‘Overview’ tab The new AdWords is set to ease the visualisation...
We often get asked by new clients to clarify the benefits that Double Click can offer to their business. The tool is constantly evolving and it’s critical to the success of our paid campaigns. It’s also key in understanding cross-channel performance and attribution....
Google will prioritise local phone numbers in PPC ads from 19th January - so if a local phone number is available in Google My Business it should be shown instead of a national phone number. The full email is below. What this means now: Call tracking will...
I recently attended #DMWF, which gave me a chance to collate some thoughts on key insights we are currently delivering for clients. Below is a quick summary, which will hopefully help provide ideas for others to further enhance digital campaigns. Understand your...
Many exciting announcements came out of the Google Performance Summit last month and, unsurprisingly, adjusting bids per device was touted for a roll-out. Up until now, since the unpopular introduction of Enhanced Campaigns in 2013, we have not been able to break...
Today I was doing a bit of keyword research around the term "bath salts". It gets 5,400 searches per month in the UK in Google. The term itself has two main intents: people looking to buy a product that dissolves in their bath, and people researching a drug with the...