When it comes to Search and eCommerce, no one dominates quite like Amazon. The brand rose to overtake Google back in 2016 and now (according to GeekWire)… 62% of customers start their search for a product on Amazon 70% of Amazon searchers never click past the first...
With the multitude of the features released recently for the new AdWords interface, we thought it would be useful to review some of its functionalities compared to the old one and recap the novelties. The ‘Overview’ tab The new AdWords is set to ease the visualisation...
We often get asked by new clients to clarify the benefits that Double Click can offer to their business. The tool is constantly evolving and it’s critical to the success of our paid campaigns. It’s also key in understanding cross-channel performance and attribution....
Google will prioritise local phone numbers in PPC ads from 19th January - so if a local phone number is available in Google My Business it should be shown instead of a national phone number. The full email is below. What this means now: Call tracking will...
