Last Friday, I was privileged to be able to take part in a brilliant networking event hosted by Gorkana and Brit Mums at the high-profile Judith Blacklock Flower School in Knightsbridge. The event brought together PR professionals and mummy bloggers to help us get to...
Viral marketing campaigns are an amazing way to generate a huge amount of buzz and brand awareness whether they are carried out online or offline.
It’s like Seth Godin says: “The job is no longer to recite facts, to read the bio out loud, to explain something better found or watched online… “No, the job is to personally and passionately make us care enough to look up the facts for ourselves.” Newsjacking is a...
Let me set the scene; Manchester United’s Manager Alex Ferguson has announced his retirement, millions of football fans all over the country are mourning the era of their great leader and as ever, the press loves it! At the time, I was working with a brand who is an...