PR posts

A round up of successful Spanish campaigns

Today, let us take you to Spain and teach you about the Spanish approach to PR. But instead of going through Spain’s high authority publications or listing off our‘top 10 tips to pitch a story to a Spaniard’, we figured the best way to introduce you to the market is...

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The difference between digital PR and link building

We all know the importance of the digital world. We have seen some major changes and adaptions happen since the internet has grown, including the transition from traditional PR to digital PR. Now, most PR agencies will have a digital team and most SEO agencies will...

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KPIs for linkbuilding

In 2014 I wrote that Domain Authority doesn't work for link acquisition. A couple of weeks ago I read this tweet from Mike King, agreed, and wanted to expand on it. None of our metrics are "real." They are all estimations or extrapolations from what we think...

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