What is Search Leeds? SearchLeeds was launched to combine our collective perspectives and experiences for one day. No sales pitches – we offer only efficient advice in London, the UK’s SEO capital. Find out more here SearchLeeds - The North's Largest Digital...
SEO Posts
Edit Agency wins Endsleigh Insurance SEO account
Endsleigh insurance, specialists in providing car and home insurance to young professionals has chosen Edit agency, part of Kin + Carta Plc, to deliver their SEO, content strategy and digital PR. Edit recently won the account in a competitive pitch process in which...
5 reasons your onsite content isn’t engaging your audience
Are users leaving your articles, blogs, or landing pages almost as quickly as they’ve landed on them? For one reason or another, your content isn’t engaging your audience. You’re not alone, plenty of brands publish content that users just aren’t into, and they often...
Secure to not secure: What you need to know about Google’s TLS announcement
Secure to not secure: What you need to know about Google’s TLS announcement Google is cracking down on sites using "non-secure" versions of TLS (Transport Layer Security). To keep your site secure and your users feeling safe, it’s important you make sure you update...
A Retrospective: Google’s transformation from BackRub to Quantum Supremacy.
Discover the crucial milestones of Google’s 22 years in Search Engine history, with Edit’s interactive tool showing the "Evolution of Google". Understand how Google helped create the digital world as we know it and enabled millions of companies to develop and grow...
How to research Black Friday and Christmas keywords for SEO and PPC
Christmas and Black Friday are key times for many retailers and feed into their buying cycle - it’s obviously important to have seasonal digital marketing strategies in line in advance. This article will focus on how to conduct seasonal SEO and PPC keyword research...
The Brighton SEO Edit: Part 2
Beetlejuice's guide to Entities and the future of SEO Greg Gifford Google’s definition of an entity is “A thing or concept that is singular, unique, well-defined and distinguishable.” Many people believe that an entity has to be a person, place or thing, but it’s a...
SEO for Bing (and Yahoo): A short guide
In SEO, we don’t talk much about Bing*, instead, we spend a lot of time worrying about Google and making sure we’re optimising our websites for their algorithms. At Edit, we tend to focus our efforts on Google rather than Bing for 2 reasons: Google dominates the...
Local SEO tips for car dealerships
Regardless of whether you’re a national car dealership or a small independent car dealer, chances are you will, at some point, need to focus on improving your website's visibility to attract new potential customers. Local SEO applies to customers who either perform a...
SearchLeeds speaker interview with Alexandre Sigoigne from Myposeo
We sat down with Myposeo's CEO, Alexandre Sigoigne, ahead of his SearchLeeds talk to find out more about his session and why he's excited to be attending SearchLeeds for the first time. Session: Alexandre Sigoigne, Myposeo Build SEO content strategy based on SERP and...