What was Google Instant? Google Instant was a predictive search feature that started to load the search results page as users were entering their search, effectively showing the top results for the autocompleted search query. The feature was introduced in 2010 under...
What is a microsite? A microsite is a website owned by a brand but located on a separate domain to the brand’s homepage, usually on a subdomain or separate URL. When SEO is a consideration, it’s always better to host new content in a subfolder/subdirectory (e.g....
I was asked how children use search engines differently to adults so I did some a lot of digging and revisited some of the brands I’ve worked with who target this audience. Here are 10 things I’d factor into my search strategy when I’m doing SEO for kids’ sites....
Imagine you work for a business that’s expanding internationally and you care about search traffic. How do you choose the right domain structure? Subdomains, subfolders and country code top-level domains (ccTLDs) all have pros and cons which, fortunately, are outlined...
