I’ve been working with an ecommerce brand for 2 ½ years. Now the leading brand in its industry, the site had previously suffered from a Penguin hit back in May 2013, and a manual action for manipulative linking shortly after. We revoked the latter at the beginning of...
The SEO industry seems to have a desperate need to constantly reinvent and relabel everything, probably due to the reputational issues it has faced in the past and partly in an attempt to be taken seriously in broader marketing circles. SEO became inbound, link...
I don't want to tell you where to eat ramen. I'm not even sure we eat ramen in the UK so I'm not going to pretend this is anything other than an experiment. Back in 2008 Patrick wrote about Google trialling advertising with a search focused call-to-action. More brands...
Ever feel like you’re not getting the full picture from Google Search Console? Well, maybe that’s because you’re not. If you have access to the server side of your own or your client’s website, then you have a wealth of information right at the end of your fingertips...
