Making sure your website is mobile phone friendly should be a priority for any business that wants to be found on the mobile web.
How to make your website mobile friendly
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SEO posts
How has RankBrain changed keyword research?
5 months after Google announced it was using RankBrain to order its search results Gianluca Fiorelli still has the most accurate summary: We know next to nothing about how RankBrain works. Well to quote Councillor Hamann in The Matrix Reloaded "I have absolutely no...
Case study: how media can influence keyword rankings
Anecdotally, increasing display and paid search budgets has an impact on organic rankings and traffic levels. TV campaigns can increase organic rankings and traffic levels significantly. We've previously written about how social engagement can affect SEO, referencing...
Link metrics that matter
Metrics are useful because everyone can agree what success looks like before the work gets done... ...but there's always a danger that success will start to look like metrics and stop looking like revenue and profit if each stakeholder doesn't understand the metrics...
