Google rolled out a huge algorithm update over the weekend but so far there has been no confirmation of what it actually did. Publishing sites are regularly on Searchmetrics' winners and losers lists because the keywords they rank for are so popular (celebrities'...
Any change to a website’s structure can damage search visibility and cause a loss in traffic. Changing domains completely presents a problem – if done incorrectly search engines can fail to understand that the site has moved. A new website might not rank as well as...
A 301 redirect is the Google recommended way to change the URL of a page showing in organic search results. If implemented correctly this can prevent your site from losing traffic from any broken links displayed in your Search Console. One of the ways in which you can...
I have been in the search marketing industry for over a decade, and I don't think a year has gone by in which I haven't heard the expression 'content is king' multiple times at conferences, seminars and events. As well as this being boring marketing rhetoric it's also...
