Google advises website owners to “Focus on the user and all else will follow”. While there are many technical fixes that are important to improve SEO performance, Google continues to place increasing emphasis on the user’s experience. As a search engine, Google aims...
Google has increasingly been talking about the importance of creating a good user experience. Unfortunately for many webmasters, understanding how Google evaluates what a good user experience looks like as well as knowing if it will have the desired effect, can put...
Along with images, CSS and JavaScript are two of the most common reasons for code bloat and slow loading pages. Sometimes (although not often) this is unavoidable, and the functionality and design of a page requires a lot of code however there is nearly always room...
I was asked recently what I see as the future of eCommerce and search. In short, it’s data. The biggest mistake people make in search is thinking Google is one step ahead. In actual fact, Google updates its algorithms based on how people interact with it. So, in...
