We hear the term UX thrown around a lot these days – but what exactly is it? According to Don Norman and Jackob Nielson’s definition of UX: “User Experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products.” That...
The term UX (which stands for ‘User Experience’) is somewhat overused and in danger of becoming a buzz word. On one hand, it’s great that more companies are now beginning to pay attention to UX – but do they truly understand what it means and how important it is to...
One of our clients recently attended a presentation by a Google Mobile UX Manager, which has some useful information on Google’s view of the ideal mobile experience. Mobile’s long been a focus for Google which has become obvious with the whole “mobile first index”...
How joined up Customer Experience (CEX) and thinking beyond digital can transform every step of your business. Ah, there's nothing like a good clickbait headline is there? Customer Experience is yet another exciting industry phrase (with a childishly amusing acronym),...
