User Experience Posts

A quickfire introduction to UX

We hear the term UX thrown around a lot these days – but what exactly is it? According to Don Norman and Jackob Nielson’s definition of UX: “User Experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products.” That...

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UX: Should we really be bothered about it?

The term UX (which stands for ‘User Experience’) is somewhat overused and in danger of becoming a buzz word. On one hand, it’s great that more companies are now beginning to pay attention to UX – but do they truly understand what it means and how important it is to...

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The joy of good CEX

How joined up Customer Experience (CEX) and thinking beyond digital can transform every step of your business. Ah, there's nothing like a good clickbait headline is there? Customer Experience is yet another exciting industry phrase (with a childishly amusing acronym),...

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