Edit are pleased to announce that yesterday we were awarded the Best Use of Data at the Automotive Marketing & Communications Awards, for our work alongside Spark 44 for Jaguar Land Rover.
Up against strong competition which included campaigns from agencies including Merkle UK, Marketing Delivery, Aston Barclay, and Zone, the award is further recognition for Edit’s digital mail packs, after previous wins at the DMAs and Campaign Tech awards.
Our award-winning entry for the Best Use of Data category was titled “Life at 45 Degrees”; the launch of the new Land Rover Defender faced challenges reaching time-poor potential customers. Together with Spark44, we created an innovative direct mail pack with a tech enabled dial and delivered it to warm prospects to entice them to book a test drive with just a twist and click of the dial. CRM system integration ensured customer data was passed to their preferred retailer, creating a connected customer journey enabled by data. Overall, 2,508 customers requested contact from a Defender expert, delivering a 50% response rate, far exceeding the industry average. To date over 309 cars have been sold as a result of the campaign, generating an ROI of 49:1.
Emma Bleet, Client Services Director at Edit was thrilled with the result,
This award is a testament to all of the hard work that the teams at Edit, Spark44 and of course Jaguar Land Rover put into getting these ideas off the ground and over the line. It’s a pleasure working with so many talented and motivated individuals.
Edit Joint Managing Director Rob McGowan adds,
It’s fantastic to once again be recognised for this innovative, highly successful solution. I’d like to extend my thanks to the hardworking teams who make this happen, the results speak for themselves, and they should be very proud.
The full list of shortlisted entrants and category winners is now available to view here.
If you’d like to connect with Edit to discuss how a digital mail pack can support your marketing goals, or request a sample, please get in touch here.