What is a CRM strategy and why do you need one? We’re glad you asked!
A CRM strategy is a powerful business tool that allows businesses to collect and use data to develop deeper relationships with their customers.
Your CRM strategy will essentially put the customer front and centre of everything you do, so you can deliver seamless customer journeys and interactions.
The result? It empowers your sales, marketing, and customer service teams, which ultimately increases your business revenue.
Why do I need a CRM strategy?
A CRM strategy will enable you to identify the expectations of your existing and prospective customers.
Using this treasure trove of insights, you will then be able to nurture and manage your customer relationships, exceed expectations, and improve the customer experience.
Ultimately, doing so will unlock customer loyalty and drive new business. It’s no wonder, then, that there are so many benefits of a CRM strategy, including:
- Gaining insight into your customers
- Eliminating any missed opportunities
- Having a clear view of your sales funnel
- Improving customer retention
- Accurate forecasting based on specific data
Yep, if you want to achieve better sales and deliver dream customer experiences, your CRM strategy will be your best friend.
So, with that in mind, discover our top five effective CRM strategies so you can get the most out of your CRM system…
5 effective CRM strategies so you can get the most out of your CRM system
Strategy 1: Clever customer tracking
Why it works: By getting to know your customers better you can use data to effectively inform your decisions.
A CRM strategy’s ultimate goal is to get to know your customers and their needs.
By using your CRM software to establish an extensive database, you can track important information such as how you acquire leads, how your customers interact with your business, and when your last engagement with them was.
By collecting this information, you can then get a clear picture of your existing and potential customers and truly understand their needs. Basically, by getting to grips with what makes them tick, you can figure out what works.
This valuable information – empowers you to uncover trends and identify likes and dislikes. Plus, by keeping track of what works and what doesn’t, you’ll ultimately be able to predict exactly what your customers want and when.
Strategy 2: Tailored and targeted marketing
Why it works: You can deliver a personalised, connected experience for the modern customer in today’s hyper-personalised world.
Taking full advantage of your CRM will allow you to supercharge your marketing capability by creating tailored and timely marketing campaigns that eliminate one-size-fits-all marketing strategies that, let’s face it, don’t deliver the results you need.
For starters, campaigns with a personal touch can ensure your material stands out from the competition – and when you combine personlised campaigns with customer segmentation, you can tailor your messaging to the needs of your customers.
Finally, by knowing what your customers want and need and targeting your content to them, you can get straight to the point with campaigns that really resonate – ensuring that your campaigns are remembered for all the right reasons.
Strategy 3: Auditing your data
Why it works: By taking the time to make sure your data is correct, you can eliminate mistakes and ensure it works hard for you.
At Edit, we put data at the centre of everything we do, using real data combined with sophisticated decision-making and analytics to ensure you can reach your clients in the right way, at the right time.
But in order to get the most out of your data, you need to regularly audit and cleanse your database to eliminate any mistakes and ensure your data is relevant.
Plus, updating client profiles and purging old contacts also helps keep your database current – which in turn enables you to personalise your marketing campaigns properly.
Finally, staying on top of your data and ensuring it’s correct also shows your clients that they are important to you. Basically, the more accurate your data, the more effective your campaigns – so data auditing is an essential part of your CRM strategy!
Strategy 4: Create content with value
Why it works: Using your data enables you to create content that your customers actually want to read and engage with.
By understanding what drives your customers’ behaviour, you can create the content that they really want – and by doing so, you can attract inbound customers, rather than just targeting people with tired outbound methods.
You want to offer your customers something they can’t get elsewhere, showcase your value, and make them want to engage with you. Remember, it’s about inspiring your customers and putting their experience above all.
Strategy 5: Use automation to your advantage
Why it works: By freeing up your time to focus on what’s important, you can deliver better marketing campaigns and an awesome customer experience.
Automation is without a doubt one of the biggest benefits of CRM technology – which is why using automation to your advantage is another essential and clever component of your overall CRM strategy.
Essentially, by using automation to complete tasks, you can focus on higher level activities. Plus, with automation there is also less room for error – which means you can be sure that your data is up to date, make informed decisions, and deliver powerful campaigns that exceed your customers’ expectations.
How Edit can help with your CRM strategy
Here at Edit, we don’t just push out campaigns that talk the talk. Our CRM strategies walk the walk, stripping everything back and using data to drive our approach and create powerful, bespoke, transformational CRM strategies that enable you to build stronger relationships with your customers.