The Edit Blog

Homemover data: Targeting purchase-ready consumers

ARTICLE BY Sam Wolf
READ TIME: 2 mins
4th February 2021

Homemover data is one of the most significant opportunities for brands to win new customers right now. Research suggests that the value homemovers present to the economy is in excess of £10 billion a year, over and above house prices.

The reasons people choose to move home, and the change in lifestyle a house move often represents, means that a significant percentage of movers require home-related products and services. However, targeting this market effectively requires a considered, data-driven strategy, selecting the right movers for the right products, and at the right time.

In our latest guide, we take a closer look at why homemovers are an ideal sales opportunity, what principle purchasing motivations you can take advantage of, and how to effectively target this market.

“Unlike other agencies who partner with just one supplier of homemover data, or where clients have direct relationships with single sources of data, we source data from multiple suppliers. This provides us with 100% coverage of the market. For our clients, this means they only need to speak to one partner to get access to higher volumes of data and, therefore, drive higher volumes of conversions or sales. We’re experts in this field and we put together this guide to help advertisers understand how to drive better results. That includes how to gain more sales of products related to moving house at a time when the market is expanding.”

Ben Briggs, Media Director, Edit

Download the guide